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SELL A HOME

YOUR HOME'S VALUE

SELLERS

As an alternative to working with an experienced real estate agent, you might consider selling your home yourself; however, if you choose this option, be prepared for a lot of work! It can and has been done, of course, but if you don’t have the time and energy to commit to it (or need to sell in a hurry), this option might not be for you.

If selling your home on your own sounds like too much work, you might want to consider assist-to-sell programs, which most agents offer and can include yard signs, a marketing strategy and flyers at a very reasonable cost to you. Nine out of ten times, most do not have the time or the resources that a real estate agent may have, so it is best to use someone that is fully committed to selling your property, has access to a wide variety of resources and is focused on getting the highest price possible for the sale of your property.

Whether you choose to use a real estate agent or not, you still need to do your homework!
The following is a checklist to help walk you through the process:

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KNOW YOUR PROPERTY

If you are not already, become familiar with such facts about your property as property taxes, zoning, lot size, square footage, etc. Look at the terms of your existing loan.

RESEARCH THE CURRENT MARKET AND PROPERTY LAWS IN YOUR AREA

How much are properties similar to yours selling for? What are the terms of the sales? What property disclosure laws do you need to take into consideration?

SET THE PRICE

Once you know the specifics about your home and have checked out what similar properties in your area are selling for, set a realistic price.

DETERMINE FINANCING ALTERNATIVES

Contact lenders in your area to determine what the options are for your prospective buyer. You want to be informed before they ask, or your lack of knowledge may turn them off from dealing with you?

PERFORM A "WALK-THROUGH" OF YOUR PROPERTY

Look at it from the perspective of both the prospective buyer and the inspector. Take notes on all items that need to be repaired or replaced. Things to consider include:

OUTSIDE:

Does it need a new coat of paint (either because the old paint is obviously cracked or faded, or because of an uncommon choice in color that might turn off prospective buyers?

If a house with a yard, is the lawn and landscaping attractive and well-kept?

If it is a condo, you can’t do much about the building, but is the front door (and balcony, if there is one) appealing?

Are the windows and doors attractive and in good condition?

Are the roof (and the gutters) in good condition?

Is the grass nicely cut, are the hedges trimmed, are the leaves swept up? Are all toys put away such as bikes, scooters, etc.?

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INSIDE:

Are the interior paints and finishes in good condition (recently updated), or do they need to be freshened up? This is one area with the best ratio of least expensive to most desired. For a minimal investment, you could possibly make or break a sale by having your home look well-kept and inviting.

Are the appliances in good working order and of recent vintage?

Are the plumbing and electrical systems in good condition? Are they fully functional?

Are the carpets or other floor coverings clean and in good condition? Like the paint, are they attractive and well-kept? Floor coverings are worth paying for so that your home makes a good impression.

Are the sealants (sink, shower, tub, windows) in good condition?

Are all light fixtures working properly, and is there good lighting in each room so that prospective buyers won’t think you’re hiding something?

KNOW YOUR NEIGHBORHOOD

Most prospective buyers will want to know about the local schools, shopping, parks, transportation, etc. Be prepared so you can knowledgeably answer their questions.

WE ARE LOCALS WITH GLOBAL CONNECTIONS

Founded in 2000 by entrepreneur Matt Widdows, HomeSmart is the fifth-largest and one of the fastest-growing brokerages in the nation. From tools and technology to training and brand recognition, HomeSmart is a full-service, career-oriented brokerage that allows agents to better serve home buyers and sellers throughout the United States. Our extensive understanding of homes both currently for sale and previously sold allows us to have healthy discussions with agents and buyers to identify and promote our clients’ interests. Being in sync with the market is key in our ability to put the most advantageous sales approach to work, which includes accessing our vast global network for maximum exposure. We have gone to great lengths to develop meaningful partnerships with top producers and brands in the luxury space domestically and internationally and collaborate to the benefit of our clients, which ultimately yields superior results.

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SELLING YOUR HOME

The Next Move Is Yours
Dragan Luxury Real Estate
STEP 1: DEFINING SUCCESS

Outlining Your Objectives

  • What is your motivation to sell?

  • What is your timeline to move?

  • Where are you moving?

  • What is most important for you?

 

Understanding the Market

  • Market Dynamics: Macro v. Micro

  • Market Forces: Supply & Demand

  • Market Forces: Supply & Demand

  • Analysis of Active, Pending, & Sold Transactions

  • Personal Timing & Seasonal Considerations

 

Your Home: Strategic Planning

  • Outline Features & Benefits

  • Determine Key Differentiators Based on Active Inventory

  • Determine Key Differentiators Based on Active Inventory

  • Determine Key Differentiators Based on Active Inventory

 

Finalize Documentation & Contractual Agreements

  • Complete Any Property Improvements

  • Engage Staging Consultant

  • Engage Photography and Media Professional

  • Organize Trusted Advisor Meeting

  • Define Launch Timeline

 

Marketing Preparations

  • Property Launch Collateral

  • Traditional Advertising

  • Digital Marketing Plan

  • Social Media Strategy

  • Broker Network Exposure

  • Showing Strategy

  • Cross Marketing

  • International Buyer Strategy

  • International Buyer Strategy

STEP 2: LISTING DETAILS
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STEP 3: INTRODUCING THE PROPERTY

Launching the Marketing Plan

  • Creating the Perception of Value

  • Attracting & Qualifying Potential Buyers

  • Safe Showing

  • Monitor Interest

  • Weekly Reports, Updates, & Communication Strategy Respond to Changes in the Market Place

 

Negotiating Strategies

  • Procure Written Offers

  • Qualify & Analyze the Merits of Each Offer

  • Strategically Respond to Offers

  • Negotiate to Optimize Price & Terms

  • Multiple Offer Process & Back-Up Offer Strategies

 

 

Escrow Process

  • Complete Disclosures

  • Complete Disclosures

 

Closing

  • Transitioning from the Property

  • Final Documentation

  • Closing & Celebrations

Working Together Again

  • Staying in Touch & Keeping You Informed Second Homes & Investment Properties Providing Resources

  • Feedback, Testimonials, & Referrals

STEP 4: ESCROW PROCESS

WHAT IS MY HOME WORTH?

Are you considering selling? We're here to help you price it right. Inquire now to receive a complimentary comparative market analysis.

SELL YOUR HOME WITH DRAGAN LUXURY

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The way real estate is sold has changed and what worked yesterday may not work today. The Dragan Luxury offers forward thinking marketing and stays ahead of the trends. Dragan is implementing digital marketing strategies of the future. Using only the best photography, video and targeted marketing to reach the right buyers for their listings. The average video reaches over 10,000 people on the best social media platforms. Many of their listings are selling and closing for record breaking prices in record time. Dragan's experience provides a level of representation and expert negotiation that matches the marketing he have become known for.

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